Jennifer Aaker (born January 15, 1967, California) is an American behavioural scientist and General Atlantic Professor and Coulter Family Fellow at the Stanford Graduate School of Business.

[1][2] Aaker also focuses on the transmission of ideas through social networks, the power of story in decision making, and how to build global brands across cultures.

[6] Aaker attended the University of California, Berkeley, where she studied under social psychologist Philip E. Tetlock and Nobel Prize winner Daniel Kahneman, receiving a Bachelor of Arts in Psychology in 1989.

In 1990, Aaker began postgraduate work at Stanford Graduate School of Business, earning a PhD in marketing with a minor in psychology in 1995.

[9] In a real world demonstration of the Dragonfly Effect, Aaker and her students founded 100K Cheeks, an organization dedicated to registering 100,000 South Asian donors in the National Bone Marrow Registry.