It was based in Seattle and majority owned by Jerry Dennon and Bonnie Guitar, both of whom had been involved with Dolton Records and the careers of The Fleetwoods on that label.

Dennon's career was halted by military service, but in late 1962 he resurrected Jerden as full owner.

He reissued recordings from Jerden's early days, including a disc by Bonnie Guitar issued in January 1963.

If the record tested successfully, it was sold to national labels through licensing deals.

Burdette Records, founded in 1967 by Dennon, was the label that took Jerden's place for national exposure.