[3] Slate stated on October 1, 2008, that blogger Shoemoney had become famous when he posted his picture with a $132,994.97 cheque he had received from Google AdSense for just one month's worth of clicks.
[5] Schoemaker also started his blog, ShoeMoney, in 2003, in which he journals about how to make a living from the Internet, including direct ad sales and affiliate marketing.
[10] In July 2007, Schoemaker sold his majority ownership in AuctionAds to the performance marketing company MediaWhiz for 17 million dollars.
[11] In 2012, Schoemaker founded PAR (People Acquisition and Retention) Program, a monthly subscription service for e-commerce websites.
[17] Schoemaker routinely raises money for charity by hosting an auction in which he agrees to wear the winning company's branded T-shirt exclusively to an Affiliate Summit event.