"[8] Since its launch, various celebrities, including Kanye West, Justin Bieber, Gigi Hadid, Selena Gomez and Virgil Abloh have been seen wearing the brand.

[9][10] In 2008, Lorenzo returned to Los Angeles, where he began operating as a party promoter; his events attracted notable attention from figures such as Virgil Abloh, Pusha-T, and Kid Cudi.

As a result, Lorenzo chose not to continue in the field of party promotion, but stated that his sobriety and career refocus made it easy to move past.

Lorenzo draws heavy influence from a wide range of sources, most notably amongst his contemporaries Kanye West, other artists such as Kurt Cobain, and athletes such as Allen Iverson.

[12] The process of expressing the aesthetics of minimalism and comfort in a luxury medium forms the foundations of both Fear of God, and its sister brand Essentials.

Whilst a variety of other brands follow this same methodology, Lorenzo defines luxury as “being your own boss and making your own schedule.”[11] He has named this as one of the reasons why Fear of God does not do fashion shows.

As an example, his seventh collection paid homage to the Negro Leagues with pieces that resembled the roles his father held when he managed MLB teams.

The hard cover specifically stimulated a lot of Lorenzo’s deep religious background portraying darkness, this made the entire concept basically an aesthetic of nature.