Gerald Rosenberg (born c. 1934)[1] was an American television direct-response advertisement salesperson most notable for promoting local businesses.
His distinctive balding scalp, rotund body, thick Brooklyn accent and impassioned sales pitches made him a recognized television presence in the United States, primarily in the New York Metropolitan Area.
"[1] He presented himself as a friend of the working man, union members, civil service employees, and their families, who were the only customers allowed in the stores.
[3] By the mid-1970s, he began advertising for other businesses such as jewelry stores, furniture retailers, and discothèques, all in the same style as those of his appliance chain, with the same union-member discounts.
Elinor C. Guggenheimer, the city's Commissioner of Consumer Affairs, said that JGE lured customers into leaving large deposits for furniture and appliances that would arrive months later, damaged.