Jersey club
[2] Similarly to its Baltimore influences, Jersey club is an aggressive style defined by its fast, “bouncy” groove at tempos near 130–140 BPM,[2] but more prominent use of staccato, chopped samples and heavy triplet kick patterns.
"[1] Brick Bandits member Dirty South Joe noted that "vocals are chopped, fragmented and layered over heavy bass kicks to deconstruct the source material, and rework it for the dance floor.
[2] By 1999, Baltimore house records such as Tapp's "Shake Dat Ass" and "Dikkontrol" were influential, and DJs such as Nix In The Mix, Mustafah, Torry T and Mista Quietman helped to introduce this sound to New Jersey.
[2] Tameil was among the first Jersey artists to produce his own club tracks in 2001 with the Dat Butt EP, released on his own label Anthrax Records.
Around this time, DJs Tim Dolla and Mike V also began producing their own club tracks as the Brick Bandits to challenge Tameil's monopoly on the market.
[1] Club parties, hosted primarily in ballrooms and banquet halls, began emerging in Newark and surrounding suburbs such as East Orange and Irvington.
[1] Despite violence in the city, parties thrown by the Brick Bandits or at the Branch Brook Skating Rink were known to be safe spaces for kids.
[1] Meanwhile, Tameil, Dolla, and Mike V were utilizing Sony Acid Pro, a digital audio workstation that remains popular with Jersey club producers, to create music and support themselves.
[1] Around 2005, a younger generation began to emerge alongside these older producers, with groups like the Partyhoppers of Elizabeth, New Jersey, initially dissing and then joining the Brick Bandits.
[1][2] Around this time, the Jersey style drifted away from the Baltimore template and its palette became more distinctive as younger producer-DJs such as Nadus, Sliink, Jayhood, and R3LL began receiving recognition.
[1] Around this time, the scene shifted toward competitive dancing and battling became a central element inspired by DJ Fresh's "Get Silly,"[7] along with MCing by figures such as Lil Man.
[10] The style and its direct derivatives have become known on the internet due to music sharing websites and social media such as SoundCloud, YouTube, Vine and Dubsmash across the United States, Australia, New Zealand, and Europe.
[23][24] Jersey club artist Cookiee Kawaii's song "Vibe" was a 2020 viral sensation, sparking worldwide fanfare on the social media app TikTok.
[25] In September 2021, Jersey club producer and DJ Uniiqu3 had her breakthrough single "Microdosing" used to Soundtrack Versace x Fendi "Fendaci"[26] catwalk collection.
[27] In 2022, Drake released his seventh studio album Honestly, Nevermind which contains the song "Currents", which was heavily influenced by Jersey club music and features the characteristic "Some Cut" bed squeak sample.
Morphing Jersey Club into this sample-free, lyric infused song format now allowed radio stations like Hot 97, Z100, Power 105.1, and Sirius XM to play these records in regular rotation with Hip-Hop, R&B, Top 40, etc.
[29] Unicorn151 aka Killa Kherk Cobain,[30] Cookiee Kawaii,[31] Uniiqu3, Chad B and DJ Jay Hood fall into this new category of Jersey Club Artists.
[32][33][34][35] Unicorn151 aka Killa Kherk Cobain alongside producers Ace Mula and DJ Fade began experimenting with a new sound for Jersey Club music in 2018.
[47] Popular New Jersey drill artists include Unicorn151 aka Killa Kherk Cobain, MBM Franko, Bandmanrill, Ib Mattic, Daidough, and Baby ATM.
