A number of these conversions, especially in southern California, were due largely to the outreach of Lonnie Frisbee[3] and Pastor Chuck Smith of Calvary Chapel in Costa Mesa.
The message also seemed to be relatively simple, as the songwriters attempted to present the value of a Christ-centered spiritual experience without evoking the vocabulary or other trappings of ecclesiastical religion.
Rather than quoting religious cliches or King James Bible verses, they used storytelling, allegory, imagery, and complex metaphors, often with a colloquial language that flustered conservatives.
"[8] On the West Coast of the United States, Jesus music festivals began to emerge in the summer months of the early 1970s, featuring many of the artists listed above.
While the music was often loud and the venue similar to the Monterey Pop Festival and Woodstock, the atmosphere was decidedly different and attracted large crowds of camping families as well as teenagers and young adults.
In the United Kingdom, Parchment, Roger and Jan, Judy McKenzie, Malcolm and Alwyn, Garth Hewitt, Graham Kendrick, Dave and Dana, Len Magee, Adrian Snell, etc.