[3] In 2000, with the introduction of the iAUDIO CW100, Cowon expanded into the portable media player industry, which is now the core of their business.

[3] In 2010, Cowon was ranked number one in the PMP category of Japanese Management Association Consultants’ Global Customer Satisfaction Competency Index, and in 2011, it was ranked number one in the same organization’s Global & Great Brand Competency Index.

Cowon’s LIAAIL division, founded in 2011, focuses on personal audio and cell phone accessories.

Among its products can be found: Each Cowon player is equipped with a set of software sound enhancement technologies collectively referred to as JetEffect.

In its latest iteration, JetEffect contains the following sound effects and enhancements: JetVD is an Android application for downloading videos from YouTube in a wide selection of formats.