JewBelong is a nonprofit organization that is known for its billboards featuring slogans that celebrate Judaism, counter antisemitism and support Israel.
[4][5][6][7][8] JewBelong was founded with the stated mission of welcoming "disengaged Jews" back into Jewish religious and cultural life.
[4] Their website, which also hosts a variety of free resources for Jewish holidays, culture and customs, was their primary function until late 2019 and early 2020.
[citation needed] Beginning in late 2019 and early 2020, JewBelong expanded its programs to include antisemitism awareness campaigns, citing a rise in antisemitic events like the chants of "Jews will not replace us" at the August 2017 Unite the Right rally in Charlottesville and the shootings at a Pittsburgh synagogue and at a Jersey City kosher grocery store in October 2018 and December 2019, respectively.
[16] In 2023, JewBelong funded billboard ads that said, "You don't have to go to law school to know that anti-Zionism is antisemitism."