[2] Because the people coming to Project Makom had such traumatic pasts, Allison Josephs realized that the worst stories that are featured in the media about the Orthodox community are not actually stereotypes, but are rather the most abusive situations that exist.
in Philosophy from Columbia University, she worked in various Jewish outreach programs, including Partners in Torah, where she encountered students with negative misconceptions about Orthodoxy.
"Jew in the City" began in 2007 with a website and Facebook,[6] Instagram,[7] Twitter,[8] and YouTube[9] pages filled with articles and videos that give an intimate look into the world of Orthodoxy.
[20] Josephs has also been called naïve for her article attempting to bridge the rift between the Reform and Orthodox communities over the controversy about the Women of the Wall.
[21] In 2016 her article and short video on the "skin gap" prompted discussions on websites such as Glossy and Grok Nation, the Nachum Segal radio show, and other venues.