During his senior year at Yeshiva, Segal was approached by Norman Laster (Neshoma Show) through Mr. Larry Wachsman, the Director of Student Activities, and offered the opportunity to produce and host the Hebrew and Jewish Program at Upsala College's WFMU.

Segal's presentation of music, news, and community events accompanied tens of thousands of listeners through their morning routine.

Segal's advocacy for social causes and his longevity has propelled JM in the AM to be regarded as the radio program of record in the Jewish world.

[4] Influential members of the political world – from ambassadors to senators to chevrei Knesset – have sought time on the air and joined Segal in the studio.

[10] During Operation Pillar of Defense in Israel[11] and the aftermath of Hurricane Sandy on the East coast, Segal highlighted conversations with key people, analysts and organizations.