[1] Prior to joining EMI, Fifield became a vice president at General Mills in 1984.
[citation needed] Accquisitions carried out under Fifield's tenure included Japan's Toshiba/EMI for over $400m, SBK Publishing for $337m (in 1989),[1] Chrysalis for £70m, and Virgin for $950m, amongst dozens of other lesser known labels.
[citation needed] During his tenure, the company expanded into Eastern Europe and Latin America.
[1][4] He was bought out of his contract for 12 million pounds, reportedly the largest corporate buyout in UK history at the time.
[5] In 2007, he pursued a bid to purchase EMI with London-based financier Sam Glover, which was later withdrawn.