James William Fyffe (November 20, 1945 – May 15, 2003) was an American sportscaster and radio talk-show host.

When Sullivan joined the Auburn coaching staff in 1986, he was replaced by Charlie Trotman, the Tigers quarterback from 1977 to 1979.

During basketball games, Fyffe was known to say "hello" to an Auburn player's home town following a slam dunk.

Fyffe also hosted "Tiger Talk", the Auburn Network's weekly radio call-in show until 1998, when Rod Bramblett succeeded him.

He was also the public address announcer for Talladega Superspeedway for 20 years, and was associated with the Blue–Gray Football Classic in Montgomery.

Following the announcement of his death, many sports talk shows and Alabama TV newscasts played some of his most notable calls, and allowed fans and colleagues of Fyffe to share some of their favorite stories and voice grief over the loss.

[3] Fyffe was named Alabama Sportscaster of the Year nine times during his career, and received numerous honors from the Auburn University Board of Trustees, the Alabama State Legislature, the Montgomery City Council, and the Auburn Alumni Association.

Upon his death, the Jim Fyffe Diabetes Research Fund at Auburn University was created in his memory.

The Tigers' Aundray Bruce completed the scoring by returning a tipped pass for a touchdown on the last play of the game, and Auburn won 20–10.

Under new head coach Terry Bowden, Auburn had reached the season ending game with Alabama undefeated at 10–0.

Fyffe set the scene this way as he opened the broadcast of the game on the Auburn Network: At a remote outpost in frozen South Korea an army sergeant tunes his radio to the Armed Forces Network to listen as he pulls guard duty along the DMZ.

A Selma native living in Fairbanks, Alaska is hosting a listening party today with his friends who'll hear the game via telephone all decked out in orange and blue.

A sellout crowd of 85,000 will watch in person, while 44,000 more who scarfed up all the available tickets will view a closed circuit telecast in Tuscaloosa, making this the only game to sell out two stadiums at one time.

War Eagle from Jordan–Hare stadium!Auburn trailed 14–5 at halftime having mustered only a field goal and a sack of Alabama quarterback Jay Barker for a safety.

Midway through the third quarter, the Auburn offense began its best drive of the game, moving from its own 30 yard-line to the Alabama 31.

But three plays later, senior quarterback Stan White was knocked out of the game with a knee injury.

SANDERS WENT UP OVER TOMMY JOHNSON OR ANTONIO LANGHAM, HE CAUGHT THE BALL AT THE TWO, HOW HE HELD IT I DON'T KNOW, BUT HE DIVED INTO THE ENDZONE, AND AUBURN'S RIGHT BACK IN THE THICK OF IT, WITH A BACKUP QUARTERBACK, TRAILING 14-11!

That was not the case during the 1998–99 season as the Tigers dominated the SEC en route to a #1 seed in the NCAA tournament.

On February 10, 1999, Auburn hosted Ole Miss before a sellout crowd at Beard-Eaves Memorial Coliseum and a national television audience on ESPN.

Auburn threatening to break it open, lead pass...AND A BEHIND THE BACK DUNK, OVER THE SHOULDER, BY BRYANT SMITH, OLE MISS WANTS A TIMEOUT...HELLO HUNTSVILLE, ALABAMA!