In 1973 Jacoby launched his entrepreneurial career in real estate scouting and assembling sites for developing and redeveloping various projects.
Describing his feelings as a crisis of consciousness, Jacoby realized that his goal was to build more than just shopping centers; he was interested in creating healthy communities that would last for years to come.
Atlantic Station was the first LEED certified campus in the U.S. and includes offices, retail, residences, hotel, a major grocery store, restaurants, a movie theater, and more.
During the ten years required for creating this livable and workable space, Jacoby took on the cleaning of the former steel mill site, and laid out the infrastructure, including a bridge across I-75 and I-85 to connect Atlantic Station with the east side of Midtown Atlanta.
Originally built in 1938 to film underwater scenes and movies, Marineland morphed into a Florida tourist attraction featuring aquatic life exhibits and dolphin shows.
The site is now home to a General Motors Allison Transmission plant, a Federal Express regional distribution center, hotel, bank and building materials supplier.
In 2009 Jacoby acquired the Norfolk, Virginia Ford Plant which is envisioned to become a manufacturing and logistics park due to its accessibility from rail, highways and sea.
A portion of this was sold to Katoen Natie, a global logistics provider, bringing an estimated 425 jobs to the Norfolk area.
He also enjoys fishing, is interested in the marine environment and how underwater species can help in medical research of a multitude of diseases.