James R. Lites (born 1953) is an American sports executive who is CEO and alternate governor of the Dallas Stars of the NHL.
He was brought back as president and CEO of the Stars on November 18, 2011 when the club was sold to Tom Gaglardi.
On November 10, 2007, after a meltdown by the team in Los Angeles (losing 6–5 in OT after leading 4–0 with 7 minutes remaining in the game), Lites dismissed general manager Doug Armstrong, and replaced him with the tandem of Brett Hull and Les Jackson.
Lites oversees the sponsorship and marketing of the Dallas Stars and did so for Texas Rangers, Liverpool Football Club and Mesquite Championship Rodeo until they were sold.
In reference to the duo, Lites was quoted as saying "They are fucking horse-shit, I don’t know how else to put it," singling out the pair after a 2–0 Dallas win over the Nashville Predators a day earlier.