James Sterling Moran (January 1, 1908 – October 18, 1999) was a publicist, actor, and a press agent for film studios, manufacturers, retailers, Washington politicians from the 1930s to the 1980s.
Instead of attending college, Moran took a variety of jobs: a tour guide in Washington, an airline executive and manager of a studio where Congressmen recorded speeches for local radio.
Other stunts included walking a bull through a New York City china shop and promoting a real-estate development by spending ten days looking for a needle that had been dropped into a haystack.
In the late 1940s, he promoted a Broadway show with a taxi constructed so that a chimpanzee was the apparent driver (with Moran secretly driving from the back seat).
To publicize a candy bar, he planned to fly a midget across Central Park in a kite, but police squelched the stunt, prompting Moran to remark, "'It's a sad day for American capitalism when a man can't fly a midget on a kite over Central Park.