Jim Parkinson

Afterwards, Parkinson moved back to Oakland and freelanced as a lettering artist doing work for rock bands (including Creedence Clearwater, Taj Mahal, The Doobie Brothers, Kansas, et al.), sign painting, advertisements, packaging.

[1][2] In the mid-1970s Dan X. Solo introduced Parkinson to Roger Black who was, at that time, the newly appointed Art Director for Rolling Stone magazine in San Francisco.

His more high-profile clients include Fast Company, Esquire, Billboard, Newsweek,[5][6] the San Francisco Examiner, and Ringling Bros. and Barnum & Bailey Circus.

[7] His font designs have been inspired by lettering and often by the work of William Addison Dwiggins, including adaptations of his Metro and Electra typefaces for the Chronicle and Letterform Archive.

Redesigned nameplates include The Washington Post, The Wall Street Journal, Houston Chronicle, New Zealand Herald and Los Angeles Times daily newspapers; Rolling Stone, Esquire, Fast Company and Newsweek magazines; The Daily Californian college newspaper at the University of California, Berkeley;[12] and alternative weeklies Santa Cruz Weekly, North Bay Bohemian and Pacific Sun.