He has worked as a financial correspondent and anchor for CNBC and BusinessWeek in New York and served as general manager of KCNS-TV in San Francisco.

He now hosts a podcast, THE BIG SHIFT with Jim Paymar, available on Apple, Amazon, Google, Spotify and YouTube.

After graduation, Paymar's first broadcast news anchor job was at CFAX 1070 in Victoria, British Columbia, Canada.

In 1980, Paymar was offered a position anchoring and reporting at KOMO-TV, the ABC affiliate in Seattle, where he covered the Mount St. Helens volcanic eruption and its devastating aftermath.

In 1981, Paymar was offered an anchor and reporting position at WABC-TV.,[4] Channel 7 Eyewitness News.,[5] the flagship station of the ABC television network in New York.

He covered the Democratic gubernatorial primary race between New York City Mayor Ed Koch and Governor Mario Cuomo.

In 1982, Paymar returned to San Francisco to work at the weekend anchor desk at KRON-TV,[6] then an NBC affiliate (it is now with MyNetworkTV).

He brought together local broadcasters and foreign news programs, including those from NHK in Japan, CCTV in China and KBS in Korea.

In 2007, one of his former media consulting clients, Indra Nooyi, the CEO of PepsiCo, offered him the position of Senior Vice President of Corporate Communications at the global headquarters in Purchase, New York.

[13] Paymar was responsible for all internal and external communications and web based efforts as well as acting as liaison with major news media such as the Wall Street Journal, the Financial Times, Fortune Magazine and Bloomberg.

In 2009, Paymar returned to his media consultancy, Paymar Communications Group, working with Fortune 500 clients including Citi Smith Barney, Morgan Stanley, Pfizer, AOL, Royal Bank of Scotland, Bank of America, AOL, FTSE, UBS, NBC, About.Com, GlaxoSmithKline and McGraw-Hill Financial.

Awards Commendations Education Paymar is married to Diane Masciale Vice-President and General Manager of WLIW21 New York, formerly with ABC and NBC News.