James Marvin Souter, Jr. (September 17, 1939 - August 28, 2020), known professionally as Jim South, was an American recruiter and agent in the pornography industry.

[2] Through South's agency, 15-year-old Lords started nude modeling; she had introduced herself with a fraudulent identification card in the name Kristie Elizabeth Nussman, which falsely showed her age as twenty two years old.

In an interview, South said, "The only reason [the charges were dropped] was that the federal government that saw the very same ID I saw gave Traci a passport to go to Europe to make an X-rated movie.

She stated that she named him "Tim North" in her autobiography not for legal reasons but as a means to protect people from him, and to avoid giving him and his company any publicity, which could draw young women into the sex industry.

[10] On December 5, 2007, South announced the reopening of World Modeling with a change of direction as well as an intent to reduce the number of young women he would represent.