[3] He is a member of Coburg's hall of fame, and the club's best and fairest award − the Jim Sullivan Medal − is named after him.
[6][8] He played two games in the 1963 Night Series Cup, including a semi-final loss to Footscray where he kicked one goal.
Sullivan amassed 54 kicks in a match that season (the second-highest recorded in senior football competition and the highest in the VFA) and he later won the Division 2 best and fairest, the J.
[1][16] Sullivan played around 90 VFA games, although Coburg notes that "strangely" he never won a senior award at the club.
[1] He later moved to Reservoir Lakeside in the Diamond Valley Football League (DVFL), before injury forced him into retirement in 1973.