The total purse for the men's event is CAD $15,300 with the winning team receiving $5,000.

The event is named in honour of Jim Sullivan, a curler in New Brunswick who committed suicide from depression in 2011.

In addition to curling, the tournament also attempts to raise awareness of the stigma and stereotypes associated with mental health issues.

[2] The 2022 edition was played at the Capital Winter Club in Fredericton for the first time.

It was held in place of the Steele Cup Cash which became the same event.