[7][8] Morning Ireland, normally a conservative public service programme on RTÉ Radio 1 dealing with formal issues such as politics, played the song on consecutive days after Donegal won the 2012 All-Ireland Senior Football Championship Final.
When Jimmy was prevented from entering Ireland due to a visa issue the hashtag #LetSenegalJimmyIn became a top trending tag on Twitter.
[13] The song was sung by Karl Lacey on the Croke Park pitch at the end of a post-match interview following the semi-final win over Cork.
At the Letterkenny homecoming on 25 September 2012, Rory Gallagher finished the night with a rousing rendition of "Jimmy's Winning Matches".
[18] When Donegal won the All-Ireland Final, Scotland issued the following statement which quoted the song, "The Parliament congratulates County Donegal on winning the GAA All-Ireland Senior Football Championship, defeating what it considers was an impressive County Mayo team by 2–11 to 0–13 in front of a crowd of 82,000 at Croke Park in Dublin; congratulates coach Jim McGuinness and staff on ending a 20-year wait to take the Sam Maguire trophy back to the county, and notes that Jimmy is indeed "winning matches and bringing Sam back to Donegal again.
The title of the song was alluded to in the documentary Jimmy's Winnin Matches, first aired on RTÉ One on Thursday, 3 January 2013 at 9.35 pm, concerning Donegal's Championship success.
[27] "Jimmy's Winning Matches" was played at Oriel Park in May 2021 when Dundalk (whose interim manager was named Jim Magilton) ended the undefeated league run of Shamrock Rovers, which had gone on since September 2019.