Jimmy Choo is a British luxury fashion house specialising in shoes, handbags, accessories and fragrances.

The brand traces its roots to shoemaker Jimmy Choo who had set up his workshop in the late 1980s out of the converted Metropolitan Free Hospital in the East End of London.

He was known by the editors of fashion industry magazines because he could recreate Manolo Blahnik's high-heeled shoes in different colours.

Sandra Choi, Choo's wife's niece, joined him in 1989 and quickly became in charge of designing the shoes.

In the early 1990s, Choo catered to the global jet set, including Diana, Princess of Wales.

[9] After she quit Vogue, Tamara proposed in 1995 to Choo to develop a luxury, ready-to-wear line of shoes.

[10][11] On July 5, 1998, Choo is mentioned in the fifth episode of HBO's Sex and the City:[12] this marked the launch of a celebrity-driven go-to-market model.

Following this opening, Tamara Mellon, Sandra Choi, and Marilyn Heston's Get Good Ink PR agency continued to work on the celebrities angle by making a large showing at the Academy Awards in March 1999: they dyed the Jimmy Choos they were loaning to actresses for the Oscars night in colours that matched their dresses.

[13] These years were also marked by a growing tension between Choo and Tamara Mellon, with Tom Yeardye often acting as the calming agent.

[15] Robert Bensoussan, former director of sales for Sonia Rykiel (1986–89), director of international sales for Escada (1990–92), CEO of Christian Lacroix (1993–97) and Gianfranco Ferré (1999-2000)[16] called Tamara Mellon in April 2001 to "convince her that he was the one who could take the business to the next level".

[1] Sandra Choi was appointed sole Creative Director in 2013, having been with the brand since 1996 when she was responsible for overseeing the design studio.

In October 2014, the company announced it would price its London Stock Exchange listing at 140 pence a share, giving the firm an equity value of £546 million.

[29] In July 2017, it was announced that the company would be bought by Michael Kors Holdings in a deal worth £896m.

Over 2011 and 2012, Jimmy Choo took control of the majority of its Asian operations in China,[42] Hong Kong[43] and Japan.

[49] The company has brought up several prominent cases for copyright and trademark infringement, as well as being the target of "knock-off" counterfeit imports in the UK, the US and Australia.

[60][61] The same year, the Indian actress, Ananya Panday, was appointed as a brand ambassador of Jimmy Choo.