James Wyne Feix (August 1, 1931 – October 5, 2014) was an American football player and coach.
He served as head football coach at Western Kentucky University 1968 to 1983, compiling a record of 106–56–6.
As a senior in 1952, Feix guided the Hilltoppers to their first OVC football championship with a 9-1 record and the school's first bowl game appearance.
He led the nation's college quarterbacks with a 63.1 percent completion percentage, making good on 111 of 176 passes for 1,581 yards and 15 touchdowns.
Drafted by the NFL's New York Giants, he unfortunately suffered an injury during a 1953 pre-season game forcing him to give up his playing career.
One of his many responsibilities while serving for the Air Force was to coach baseball, football and volleyball teams on the base.
One day, Feix was coaching a 15-year-old how to pick off a base runner and at that moment he realized what he wanted to do with his life.
"I went home that day at noon and told my wife, Frankie, 'we're gonna get out of this air force.
As head coach at WKU, Feix's teams went 106–56–6, won or shared six OVC championships and were national runners-up in NCAA Division II in 1973 and 1975.
After his retirement, Coach Feix spent two years in Alumni Affairs before taking over as the university's Director of Athletics from 1986 to 1991.