The founders discovered that "Jittery Joe's" wasn't trademarked, so they adopted it as the brand label of their coffee company.

[2] Jittery Joe's expanded into the New York market in August 2009, opening a shop next door to the Laboratory Institute of Merchandising (LIM).

[3] Drawing acclaim from the New York Times within a month of opening, the store instantly became a Midtown favorite.

[6] Along with music artists, Jittery Joe's has partnered with several other local Athens businesses, such as Terrapin Beer Company, BikeAthens, and Kindercore Vinyl to create custom coffee blends.

[8] Jittery Joe's sponsors a UCI Continental team consisting of professional and amateur riders that compete primarily in USA Cycling Professional Tour and UCI America Tour road bicycle racing events.