JoJo Maman Bébé is a multi-channel maternity wear and baby clothing retailer with stores in the United Kingdom.
JoJo Maman Bébé was launched in 1993 by Laura Tenison as a mail-order catalogue specialising in maternity wear and children's clothes, after she spent time in hospital following a car accident, where a young mother on her ward expressed frustration at the lack of variety in children's clothes available via mail order.
[4] In addition to a buying, design and marketing office registered in Battersea, London, the company also has a second operational facility in Newport, Wales.
The company was acquired in April 2022 by Next plc and an investment group led by the hedge fund Davidson Kempner, with Tenison stepping down as CEO and commercial director Gwynn Milligan succeeding her.
These include the use of renewable energy in stores, planting in partnership with Stump Up For Trees,[8] and use of sustainable and recycled materials such as FSC-certified wood in clothing and toys.