[4] Griffiths began her career as a publicist for Universal Music Group and the Toronto International Film Festival, before attending INSEAD in France.
[11] In November 2021, Griffiths, along with singer and doula Domino Kirke, released Life After Birth: Portraits of Love and the Beauty of Parenthood,[12] a book about the experiences of postpartum mothers featuring stories from parents like Ashley Graham and Amy Schumer.
[17] Griffiths pledged $100,000 to Black Lives Matter in 2020, and also started a GoFundMe to raise money to supply personal protective equipment to Canadian hospitals.
[3] Griffiths also partnered her brand with the Centre for Addiction and Mental Health, providing wire-free bras to female patients.
[4] In 2018, Griffiths was named Women of Influence's Entrepreneur of the Year, and has also received the Retail Council of Canada's Marketing Innovation Award.