Founded by Robbie Cowling, an Information Technology (IT) contractor[citation needed] and his business partner John Witney,[1] it was originally incorporated as Fax-Me-Limited in 1993 and later changing its name to JobServe Ltd. in 1995.

[2] The company says the concept arose as the United Kingdom was rising out of recession in the 1990s and a problem area was identified with the IT workforce attempting to inefficiently find jobs through advertisements in recruitment magazines which would frequently turn out to be out of date.

[1] The company says it sought to address this on 4 May 1994 by the launch of a jobs-by-email service to send a daily and up to date list of targeted positions to job seekers.

[4] The year also saw Cowling buy out Witney with Jobserve moving into £1 million new premises in Tiptree.

[5] JobServe is currently managed by its co-founder Robbie Cowling[1] and USA division, Richard Padgett.