Joakim Alexander Lundell (unmarried Berg, né Karlsson; born 9 October 1985), also known as Jockiboi, is a Swedish YouTuber, media personality and musician.

Lundell became known in Sweden after participating in the Kanal 5 reality series "Kungarna av Tylösand" in 2010.

[3][4][5][6] He remained a controversial figure in Swedish media for many years, blogging about pornography and releasing sex tapes.

[14] In 2017, the Lundells appeared in their own reality series called Jocke och Jonna möter which was broadcast on Viafree.

[22] According to Swedish newspaper Aftonbladet, Lundell's entry was "just a prank" and he left the show on 4 March 2020.