Joseph Incagnoli (1959–2019), better known as Joe Harvard, was an American musician, record producer, and writer, who played a key role in developing the alternative rock scene in Boston, Massachusetts, in the 1980s.
Gonson held that Incagnoli gave himself the nickname to emphasize in a self-deprecating way that he was a true local (she noted his broad Boston accent).
By establishing Fort Apache in the mid-1980s (he later briefly became sole owner), he helped lay the foundation for the success of bands such as The Pixies, The Lemonheads, Dinosaur Jr., Morphine, Buffalo Tom, and Throwing Muses.
[4] As co-founder of Helldorado Productions, he was also instrumental in bringing live rock music to The Middle East nightclub in Cambridge.
[5] Incagnoli moved to Asbury Park, New Jersey in 2001 and became an important part of the town's cultural scene and revival.