Joe Labero is a stage name derived from his birthname: Lars Bengt Roland Johansson.

At first he called himself "Magino" and 1979 he won the Swedish junior championships of magic that was held in Karlstad.

In 1996 he premiered in Danze Fantasy Productions new show Mystique at Conrad Jupiters Casino in Australia which ran for 16 months.

In September 2007 his show Invited to Labero with an Asian theme started at Rondo in Gothenburg, Sweden.

[1] In 2010 Labero hosted magic shows in Hamburger Börs in Stockholm, from 10 September to 30 October.

In 2018 Labero landed his newest show INFERNO: The Fire Spectacular in Las Vegas at the Paris Hotel and Casino.