After a brief stint as a freelance sports writer and in communications at Temple University, he took the position of director of media relations for St. Joseph's in 1987.
[2][3] He is best known for creating bracketology, which he calls the "art and science" of predicting the teams that will be selected in the annual NCAA Men's Basketball Tournament.
After the first edition where he evaluated 100 teams, of which only 64 made the tournament, he began making projections in 1996 to ESPN.com in exchange for publicity for the Yearbook.
In addition to his duties at ESPN, he has served as color commentator for men's basketball for the Saint Joseph's Hawks since 1990.
[6] Since then, he has been a fixture on ESPN's Bracketology program and on SportsCenter, especially during the months of February and March in the run-up to the NCAA Tournament.