[2] In 1994, after featuring in a couple of commercials, McKinney starred in the Guinness advert, Anticipation, in which he danced around a pint while waiting for it to settle.

[4] Moving back to Ireland, he also worked on such short films as Phone (1997), The Boogie Man (1999), Area 51 (2002), Easy Street (2003), A Dublin Story (2003), Past Pupil (2005), and Nuts (2007).

In 2010, McKinney took the role of businessman Alexander Moog in October Eleven Pictures' feature film A Christmas Carol, adapted for the screen and directed by Jason Figgis.

[6][7] In March 2009, Guinness announced that the Anticipation advert would be aired again as part of a "Classic Ads" campaign to mark the brewery's 250th anniversary.

However, despite the popularity of the commercial, McKinney was excluded from the Arthur's Day celebrations which were held to mark the brewery's 250th anniversary.