Joe Rogers (businessman)

He was co-founder and former CEO of the Waffle House franchise restaurant chain, which began business in 1955 in Georgia, and has grown to over 2,100 locations in 25 states.

[2] During World War II Rogers served in the United States Army Air Corps as a B-24 pilot reaching the rank of captain.

[9] The first Waffle House opened on Labor Day weekend 1955, at 2719 East College Avenue in Avondale Estates, Georgia.

[5] The fragile nature of waffles also made the point that it was a dine-in, not a carry-out, restaurant, but it confused patrons as to meal availability other than breakfast.

The company is privately held and doesn't disclose annual sales figures, but says they serve 2% of the eggs used in the nation's food service industry.