[5] In 2007 he participated in The Firm, Malaysia's first corporate reality television programme produced by Popiah Pictures and ntv7 and became the show's inaugural winner.

[17] In August 2010, Joel's team in Youth Asia started GroupsMore, a social e-commerce startup mimicking the Groupon business model.

In 2013, Joel became the Vice President of Groupon Asia-Pacific, directly responsible for the 12 markets: Japan, Korea, Australia, New Zealand, Malaysia, Singapore, Hong Kong, Taiwan, India, Thailand, Philippines, and Indonesia.

[20] In May 2015, it was announced that Joel's next entrepreneurial venture was KFit, a platform that connects users to fitness studios, classes and gyms across Asia Pacific.

[21] It was also announced that KFit had raised a seven-figure US-dollar seed funding round from 500 Startups, SXE Ventures, and Founders Global.

[22] In September 2014, it was reported that Joel was part of a group of investors that invested $750,000 in Snaptee, an app that let users turn their smartphone photos into T-shirt designs.

[27] Neoh was also awarded the Malaysian Service Medal by the Prime Minister, Datuk Seri Najib Tun Razak.