Social technology
[4] The term "social technology" was first used at the University of Chicago by Albion Woodbury Small and Charles Richmond Henderson around the end of the 19th century.
In 1928, Luther Lee Bernard defined applied science as the observation and measurement of norms or standards, which control our relationship with the universe.
On the other hand, "the best developed social technologies, such as advertising, finance, and 'practical' politics, are used in the main for antisocial rather than for proper humanitarian ends".
After the Second World War, the term 'social technology' continued to be used intermittently, for example by the social psychologist Dorwin Cartwright for techniques developed in the science of group dynamics such as 'buzz groups' and role playing[12] and by Olaf Helmer to refer to the Delphi technique for creating a consensus opinion in a panel of experts.
Another example is Theodore Caplow's Perverse incentives: the neglect of social technology in the public sector,[15] which discusses a wide range of topics, including use of the death penalty to discourage crime and the welfare system to provide for the needy.
Eventually he combined "The Poverty of Historicism" series in a book "The Poverty of Historicism" which he wrote "in memory of the countless men and women of all creeds or nations or races who fell victim to the fascist and communist belief in Inexorable Laws of Historical Destiny".
Utopian engineering strives to reach "an ideal state, using a blueprint of society as a whole, is one which demands a strong centralized rule of a few, and which therefore is likely to lead to a dictatorship" (p. 159).
Social media currently can be crucial to the success of growing numbers in a companies value chain activities.
"Social technology" is also used to refer to the organization and management of private companies, and is sometimes taught under the auspices of university business schools.
[24] Chief Strategy Officer at Jive Software, Christopher Morace, explains that "social technology is changing the way businesses operate and how successful companies are leveraging it to their advantage."
Some of the key drivers of a business provided by the use of social technology are collaboration, open communication, and a large network.
In addition, business professionals must maintain digital literacy in order to understand the capabilities of social technologies and incorporate them into daily function.
It eliminates geographic boundaries, potentially enabling protests and revolutions to spread through social technologies.
As Vladislav A. Lektorsky pointed out in his journal, "The Russian philosopher Viacheslav Stëpin calls modern European civilization "technogenic."
"Social technology assumes that it is possible to know the societal or 'systematic' determinants of human 'behavior' in a way that permits them to be manipulated and controlled."
"[32] As the online internet presence of the general population grows, the popularity of social technology increases, which creates a culture of sharing.
