Gumman Strömberg

She kept an open house for the poor and the capital's bohemian world, helping several artists.

Widowed soon after marriage, she remarried Johan Strömberg (d. 1890), who became her business partner and assistant.

She became a successful trader and delivered fish to the upper classes, the finest restaurants, and the homes of government ministers and ambassadors.

She was eventually able to move her stand indoors to Hötorgshallen in 1879 and had by that time both male and female assistants.

She was a well-known contemporary Stockholm profile and known for the quality of her goods and for: "her never-ending honesty, her business competence, and her vigorous, original character".