John's Campaign

Behind its simple statement of purpose lies the belief that carers should not just be allowed but should be welcomed, and that a collaboration between the patients and all connected with them is crucial to their health and their well-being.

His condition deteriorated dramatically while he was in hospital; having previously been living well with Alzheimers he became "skeletal, incontinent, immobile, incoherent" and needed 24-hour care.

[2] In November 2014 Nicci Gerrard wrote an article in The Observer after her father's death,[3] the following week's issue featured several supportive letters,[4] and the campaign developed thereafter.

An Early Day Motion was put before the UK Parliament in December 2014 with the title "John's Campaign and the right to stay with dementia patients in hospital.

[6] In March 2016 it was announced that the campaign had been endorsed by the NHS and that trusts would be encouraged "to consider facilitating an approach whereby the families and carers of people with dementia can support them fully while they are in hospital".