The commercial marketing success was in part due to Basedow's business strategy of opting for frequency over length, which was a novel approach for fitness infomercials at the time.

[9][10][11][12][13] Over time, the availability of unsold airtime decreased as networks decided to promote themselves and some Multiple System Operators (MSO) ceased to exist, in turn reducing the viability of Basedow's "Fitness Made Simple" commercials.

[16] His #WakeUpWords motivational Vine and Instagram videos, which promote positivity and self-empowerment, have been featured on Fox's Good Day New York and the Red Eye.

[18] In 2018, Basedow was a guest on the Tom Shillue show, and a keynote speaker at the "I Am Success Summit" in Syracuse, where he also appeared on a panel with MTV's Justina Valentine and Starz Power cast member Rotimi.

[25] In September 2024, John Basedow and his schipperke, Storm, were highlighted in the American Kennel Club's national magazine, AKC Family Dog, for their achievements in canine sports and performance events.