John Bronco is a 2020 mockumentary comedy short film directed by Jake Szymanski and written by Marc Gilbar, starring Walton Goggins as the titular John Bronco.

The film was produced for the Ford Motor Company for the reintroduction of the Ford Bronco brand.

[1] The story of the legendary Ford Motor Company spokesperson, his rise to fame, success as the Ford Bronco pitchman, and inevitable downfall, fading away into obscurity before his ultimate comeback.

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