The Victoria and Albert Museum say, "John Cowan ... epitomised the playful, graphically dynamic style of commercial photography practised in London during the period.
His partnership with model and photographer Jill Kennington sparked an exciting period of high-octane image-making for numerous magazines.
[4] Cowan's energy and unconventional approach inspired the memorable scene in Blow-Up where David Hemmings as Thomas kneels over Veruschka as he photographs her.
"[4] Kennington recalled the physical nature of her shoots with Cowan, saying "he clambered anywhere, including onto his Land Rover roof, to achieve a great angle.
Luckily, I was born a mountain goat, and many photographic adventures involved jumping or hanging off buildings."