His biggest break in showbiz came in 1998 when he headlined the controversial ABS-CBN noontime show Magandang Tanghali Bayan (MTB) with Randy Santiago and Willie Revillame.

His hosting job also cost him his marriage with Janice when he was linked to his Magandang Tanghali Bayan co-host Vanessa del Bianco.

[3] In 2002, Estrada was chosen to play Boris opposite grand-slam actress Lorna Tolentino in the ABS-CBN soap Kay Tagal Kang Hinintay.

Soon after, when ABS-CBN decided to reformat MTB following Willie Revillame's termination, Estrada offered to resign from the show so that he could concentrate on acting.

He was given a follow-up drama, Minsan Lang Kita Iibigin where he was reunited for the third time with grandslam actress Lorna Tolentino.

In 2014, Estrada starred in the melodrama, Ikaw Lamang where he reunited with Minsan Lang Kita Iibigin co-star Coco Martin as one of the main antagonists turned anti-hero Don Gonzalo Miravalez.

Estrada also earns the unofficial distinction as one of three Philippine actors that appeared as villains in both TV and movie versions of Mars Ravelo's Lastikman, along with Cherie Gil and Danilo Barrios.

[7] Estrada is currently married to his longtime girlfriend Brazilian beauty titlist Priscilla Meirelles with whom he has one daughter, Samantha Anechka .

[8] Estrada and Priscilla Meirelles attended Sammanta Anechka's graduation, as class first honor at The British School Manila on June 15, 2024.