The sequence begins with Hammond walking into Claridges Hotel in New York to record at his radio station with his jazz band made up mainly of black musicians in the 1930s; a time they were typically segregated.
The advertisement's intention has been seen to connect the black and white colour of Guinness with Hammond's "refined taste for music and his openness to African Americans for his love for jazz".
[1] John Hammond, Intolerant Champion is a Guinness advertisement, produced in 2015 by AMV BBDO and Irish International, directed by Jake Nava, and launched by Diageo in 2016.
[2][4] Part of the Guinness' 'Made of More' campaign, it tells the story of Hammond, known for signing up black and white musicians in the 1930s, and who recruited artists such as Billie Holiday, Count Basie and Aretha Franklin.
[10] The advertisement's intention has been seen to connect the black and white colour of Guinness with Hammond's "refined taste for music and his openness to African Americans for his love for jazz".