Herrera's father owned a Buick dealership in Oakland and knew Raiders owner Al Davis as a business acquaintance.
[4] At Herrera's invitation, Ruskell became a ball boy and visiting locker room manager for the Buccaneers.
[5][6] In 1978, Herrera rejoined the Raiders as Director of Public Relations and celebrated a Super Bowl victory with the team in 1981.
Herrera left the Raiders in 1982 to become director of player-personnel for the BC Lions of the Canadian Football League and later that year was named general manager of the Saskatchewan Roughriders.
His duties as senior executive have included working as the team's travel and camp coordinator and serving as the Raiders chief negotiator during their failed move to Irwindale, California.