John Hewer (13 January 1922 – 16 March 2008) was an English actor and business manager who became familiar with audiences for playing Captain Birdseye in ads for Birds Eye.

He attended Leyton High School following which he worked for the Social Services Department for London County Council (LCC) dealing with people who had problems paying their rent.

During World War II when he served as a navigator in the Fleet Air Arm, with which he travelled to Vancouver and the Caribbean and witnessed the result of the Hiroshima bombing.

[3] His television work included hosting the 1970s Canadian CTV variety series The Pig and Whistle, but his most familiar role was as the fictitious sailor Captain Birdseye, the mascot for Birds Eye frozen foods in scores of British TV commercials from 1967 to 1998.

The company presented conferences, product launches, training films and cabarets in the UK and across Europe; it was active in the late 1960s and early 70s and counted IBM, Mobil, Volkswagen, Beechams, Gulf Oil and Birds Eye among its clients.