Captain Birdseye

The mascot is a reference to the brand's extensive and well-known range of frozen seafood products, of which fish fingers is probably the most-widely known.

An advertising campaign in the UK in 2005 features Captain Birdseye categorically proclaiming that Birds Eye frozen ready-made meals contain no artificial flavors or preservatives, with obvious references to the products being healthy and nutritious to children.

In 1998 Captain Birdseye became a much younger, rugged, dark-haired man with designer stubble and a miniature submarine, who indulged in far more action-packed adventures accompanied by his pet pelican named Jess.

Mark Fletcher took over the role in 2017[4] until early 2018, when Italian-born actor and seafarer Riccardo Acerbi was cast as Captain Birdseye in a £8m revamp of the brand and character in January 2018.

[8] The brand was acquired by Anglo-Dutch food conglomerate Unilever, and was held until 2006, when it was sold to a private equity firm, Permira.