John Scott Hogan (5 May 1943 — 3 January 2021; nicknamed "Hogie") was an Australian advertising and motorsport executive who led Marlboro's Formula One sponsorship program from 1973 to 2002.

He aided the early careers of several F1 superstars, including James Hunt, Gilles Villeneuve, Alain Prost, Ayrton Senna, and Mika Häkkinen.

He spearheaded McLaren's rise to prominence in the 1970s under Emerson Fittipaldi and Hunt, as well as its resurgence in the 1980s under Ron Dennis, Niki Lauda, Prost, and Senna.

[2][3] Hogan attended Cannock House, a boarding school in England, where he befriended actor Malcolm McDowell.

[9][3] When Hogie first entered the paddock as a young advertising executive, Formula 1 was little more than a festival for motor racing anoraks, held mainly on a few European racetracks, and was rarely on television screens; when he left the sport he loved, it was a global television event with grands prix from Brazil to Bahrain and Austria to Austin, Texas.

In 1973, Hogan joined Marlboro manufacturer Philip Morris (PM)'s European office in Lausanne, Switzerland.

[8] According to Joe Saward, Hogan, Bernie Ecclestone, and Elf's François Guiter were "the primary forces in creating modern F1, not only by providing money for the sport, but also by putting together great teams".

In 1968, the sport lifted its ban on corporate sponsorship unrelated to the auto industry, prompting John Love to rename his racing team after the Gunston cigarette brand in time for the season opener at Kyalami.

[12] By the next race, Colin Chapman's Team Lotus signed Imperial Tobacco (the manufacturer of Gold Leaf and John Player Special) as its title sponsor, entrenching the practice in the sport.

[13] Including corporate decals on an F1 car's livery allowed tobacco companies to get their brands on television without violating the ban on purchasing ad time, and Hogan explained that he saw F1 as a way "to make ourselves visible ... before the black curtain came down".

[15] To maximise Marlboro's exposure on television, Hogan hired ad men who "deliberately attempted to elevate the principal drivers from mere heroes to superhero status".

Other tobacco companies followed PM and Imperial's lead, "driv[ing] Formula One into an era where big-name corporate sponsors were essential to fund technological advances and soaring salaries".

[21]The tobacco industry also engineered Formula One's emergence as a global competition—once again in response to European crackdowns on cigarette advertising in F1.

[17] In addition, European countries that imposed nominal fines for tobacco advertising, like Italy,[17] were rewarded with multiple races per year.

[31] Frustrated with McLaren's declining performance, Hogan arranged for Ron Dennis to join, and eventually replace, Mayer in 1981.

[9][8] Financed by Marlboro money, Dennis and John Barnard introduced the revolutionary carbon-fibre monocoque chassis to Formula One.

[8] (Hogan recalled that during the McLaren-Honda years, Honda Racing F1 was contributing three times as much money to the team as Marlboro.

In 1997, the European Commission announced a ban on tobacco advertising in sports starting in 2006,[41][42] by which point only three teams had cigarette companies as their title sponsors.

[6][45] At Jaguar, Hogan signed up-and-coming driver Mark Webber to replace Eddie Irvine,[2] confirming one of Niki Lauda's final decisions as team principal.