In 2001 he migrated to Japan for an MBA at Waseda University in a bid to gain entry into the Asian gold mining industry.

He predicted that demand for smaller funeral services would increase in future years, especially in big cities like Tokyo, where baby boomers from other areas tend to have fewer friends and family members left at their final moments.

Consumers reported being "cheated" by funeral homes, who presented lower service prices at beginning, and then pressured add-on sales until ended up charging millions of yen.

To distinguish himself from the traditional Japanese funeral business practice, Kamm promoted his company core values as "Transparency, Accountability, Dignity, Individuality."

In 2003, Japanese Prime Minister Junichiro Koizumi pronounced the initiative to double foreign direct investment into Japan.