John Katzman

He attended Princeton University, where he majored in electrical engineering and computer science (EECS) and then switched to the school of Architecture.

[6] He authored and coauthored a number of books for the company, including Cracking the SAT, a New York Times bestseller,[7] and created products and services in several media.

Founded as an online program manager, Noodle Partners has evolved into a full-service strategy, marketing, and technical services provider to higher education.

[10][16] Katzman has been involved in the founding of several other education companies, including Tutor.com, Student Advantage, and Eat New York, an early software-based restaurant guide.

[17] He is an angel investor in two dozen education technology ventures, and has served on the boards or advisory boards of several others including the National Association of Independent Schools, the National Alliance of Public Charter Schools, The Institute for Citizens & Scholars, Carnegie Learning, and Renaissance Learning.

[21] Katzman was a recipient of the 2018 ASU GSV Lifetime Achievement Award, which "honors individuals whose lives have had a profound impact in changing the world for good".

"[24] As a founder of both 2U and its major competitor, Noodle Partners, Katzman is often mentioned in articles and discussions surrounding the Online Program Management (OPM) industry.

At 2U, Katzman popularized the revenue-share model in which OPMs take a percentage of a university’s tuition revenue in exchange for program management.

[25] A 2019 article by Kevin Carey published in the Huffington Post names Katzman as the impetus for the development of the entire OPM industry and some of the issues that have since arisen, including revenue-share and runaway digital marketing costs.