John David Lloyd started his design career in 1960, as an apprentice lithographic artist in the printing industry.
Early clients included the English Tourist Board, Royal Shakespeare Company, Arts Council, American Express, and IBM.
[7] In 1993 Lloyd Northover won a commission to create an identity for Hong Kong's Airport Express.
The consultancy provided naming, and the design of graphics, liveries, interiors, signage, and passenger information.
Lloyd Northover's Hong Kong office went on to serve the wider transport sector in the Asia Pacific region.
The studio of Saul Bass on Sunset Boulevard in Hollywood became Lloyd Northover's base on the West Coast of America.